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When we switch to access view, the curve flattens out. CNN and Fox have similar traffic, although more people search for CNN. Screenshot of Similarweb Keyword Comparison News Site Search Volume Screenshot of Similarweb Keyword Comparison News Site Search Visits The top graph shows the traffic generated by the brand, and the bottom graph shows the website visits. Capturing these insights for your brand can help focus your own digital marketing strategy. Do you need to focus on raising awareness to drive traffic, or should you optimize for conversions and engagement to drive traffic? . Make Better Content Decisions Before researching the keywords that bring visitors to your content, you need to decide what to write about. Of course, you can follow your gut, write what seems popular, and hope you get it right. Of course, a better approach is to collect data to generate insights based on your digital Whatsapp mobile number list marketing goals. Identify seasonal trends to plan your content calendar Many themes are tied to the seasons; some are more appealing in summer and some in winter. Some searches spike at certain times of the year, such as travel-related searches around the holidays. Many content items can be optimized for relevant seasonal keywords at the right time. To do this, you first need to identify trends, or in SEO terms, keyword seasonality. Find out when search volume for a particular search term increases and decreases throughout the year. Let's say you have a blog to drive traffic to your sports fashion website. Use the comparison tool to refine your schedule in your content calendar. Enter a keyword for each campaign into the keyword comparison tool and see how your traffic fluctuates over time. In July and August , the term "football" brought the most visits, while during the rest of the year, the term "football" brought significantly fewer visits. The stats are trending upwards this May, so this could be an excellent time to ride the wave. Similarweb keywords vs. sports search terms screenshot This chart visualizes the trend of each keyword. Similarweb's keyword comparison tool provides additional views and data. Avoid keywords that are temporarily popular If you keep up with the news, you'll know what's trending and which celebs everyone is following.

A general rule of thumb is that pillar pages should be between , and , characters. Imagine you're in the supermarket, trying to decide which shampoo to buy. What do you do You hold one bottle in your left hand and the other in your right, comparing prices. You put them side by side to check ingredients or anything else that helps you make an educated decision. Sometimes that's what you need to do for SEO or PPC compare keywords side by side. Place search metrics relative to each other and weigh each other. Usually you'll want to use more than two keywords to accomplish this. In this post, we'll show you an effective way to compare search terms with keyword research tools. You'll get plenty of use case examples throughout this article to demonstrate that comparing keyword search volume and traffic is beneficial. Keyword comparison diagram keywords What is keyword comparison? Keyword comparison Whatsapp mobile number list refers to setting keywords or keyword groups against each other to easily compare key metrics such as search volume, search visits, etc. The goal is to fine-tune keyword research and identify the best keywords for your PPC, content, and SEO strategies. The comparison process is part of any keyword analysis. Currently, most SEOs use Google Trends to get the data they need to compare. If you want to see your keyword stats side by side, you need to export your data and enter it into a spreadsheet where you can create a graph. With a keyword comparison feature like Similarweb, you can eliminate manual work. Why do you need search term comparison? Optimize your website content with the exact keywords that drive the highest traffic. Identify the most cost-effective keywords for your PPC campaign. Identify the keywords that are best for your product. Measure brand awareness compared to competitors. Support content decisions. Prioritize and promote specific content or products. What are the challenges when comparing keywords? There are two critical points in the keyword research process that most analysis tools cannot do anything about. The first hurdle is at the beginning.