The expansion of digital marketing. e-commerce and the economic growth of our country, several business opportunities and companies have emerged, increasing competition in all branches of activity. This competition ends up serving as fuel and motivation for us to evolve. The products or services must be constantly improved, in order to always offer the customer news. But you have to be very careful. Of course, we always want to offer the best solutions to our customers, but we have to be careful: will embracing the world bring any deficit to your main product? Are there companies that offer more than one service? Of course yes! But the companies that were successful with this movement, kept the focus on their main product, preventing.
The quality of flagship from being harmed. A practical example is mc donald's. Their specialty is serving snacks like quick meals and not ice cream, although they also serve that product. But not all companies manage to work that way. Many times, when adding more services and products to its portfolio, the Email Data company loses focus on the main product and starts offering solutions of dubious quality. A large part of the market has invested in partnerships with companies that complement their product. That is, to meet your customer's demand exclusively, supplying items that are not part of your expertise. As a reflection of this way of working, costs are reduced and your team remains 100% focused on the development and evolution of your business. The decision of which path to follow depends a lot on your goals.
You can create specialty centers within the company. With dedicated and focused teams for each product. Or search for companies that specialize in the service you want to offer and that you trust. When you find them, establish partnerships and negotiate special conditions for the customers that each one indicates. Strategic partners are an opportunity to expand your business and offer new services, always aiming at conversion. When we talk about e-commerce, we know that retailers need several solutions for their online store to exist and, even more importantly, to convert. E-commerce platform, advertising agencies, crm, couriers and digital marketing tools, are just some of them. It would be ideal if there was a company that offered all these quality services in a single package, but as i mentioned earlier, companies that specialize in everything are actually experts in nothing. Be careful not to fall for this prank.
